Bringing the Next 1B into Web3 Gaming

We have laid the groundwork to solve gaming's inclusion problem at scale through MyxTV.

The Problem = The #1 Growth Opportunity

82% of minorities in the United States identify as esports gamers while comprising only 2% of the employees in the industry. If these gamers don't have a direct link to the industry's heart, Web3's expensive entry costs, esoteric technology, gated communities and pervasive racism threaten to widen the divide even more.

The chasm between minority gamers and minority participation in the gaming industry is disheartening, but it also represents the #1 growth opportunity for the gaming industry.

In the US, solving the issue of inclusion is not a question of social impact — it's a question of profitable engagement. Underserved communities in the US overlap considerably with top consumers of commercial brands. (Why do you think Amazon, Twitch, Activision, Epic Games, Riot Games, Nike, Mountain Dew, Microsoft XBox and Verizon partner with us?)

If you invest in the education of underserved communities about your brand, you can profit from that engagement, because they will reward you with loyalty, even more so if they are a part of the communities creating the games.

The opportunity expands exponentially in the global arena. We focus on creating partnerships and value in the Philippines and Nigeria as much as we do inside the US. Why? Adding just these two markets doubles our TAA while substantially lowering our customer cost per acquisition.

We also become first movers in a space where the big boys simply refuse to build infrastructure even where demand noticeably outstrips capacity. For example, Sony will not expand Playstation network servers to meet demand and XBox is not sold in Nigeria although Nigeria is considered the #1 growth market for gaming by many experts.

With this in mind, MyxTV is adtech aimed directly at the audience with the most potential to expand web3 profitability — the underserved. How long can you market to saturated web3 degen communities? Why would you when a brand new audience is primed for onboarding? Those that look past web3's now-conventional wisdom reap sustained, tangible [read: social impact AND revenue based] benefits.

The MyxTV Mission

We are already successfully addressing the inclusion issue by providing a direct line between underserved students and A-list sponsors. We have successfully connected these premier sponsors to HBCUs, the world's focal point for motivated, talented minority gamers. We have also made significant headway into the global market with partnerships involving top orgs including Acadarena (Philippines) and GAMR (Nigeria).

Our focus on esports, the #1 growth genre within gaming, provides opportunity for project expansion even within a bear market. When you're the #1 established company within the #1 growth genre and the #1 growth audience, you can expect great things to happen regardless of the macroeconomics.

The MyxTV app will serve as a virtual culture hub for underserved students globally and as a platform for sponsors to sustainably and profitably engage those students.