2022-24 Roadmap

July-Nov 2022: #Buidling MyxTV MVP

Summary: Build MyxTV MVP in conjunction with Dapper Labs grant

Dapper Labs Delivery Milestones:

July 27, 2022

  • Meet "Design" metric

  • Metrics: Significant progress toward Design + UX UI (high fidelity prototype) and confirm user flow/functionality of application MVP

Sept 9, 2022

  • Meet "Development" metric

  • Metrics: Implementation of product frontend, streaming capability, Cadence smart contracts & wallet integration.

Oct 24, 2022

  • Meet "Community" metric

  • Metrics: Engage community through MyxTV beta testing and initial onboarding

November 2022-March 2023: MVP in Stores & $MYX Token Launch

Summary: Begin MyxTV initial marketing push and launch $MYX token.

  • MyxTV MVP available for download in Apple and Google Play stores

  • Coordinate MyxTV marketing with current activations — Including HBCU Esports League with Twitch, Discover Cxmmunity Leaders, Version1 scholarship giveaways, all in-person activations, et al.

  • Beta testing/Hackathons — Include underserved communities in MyxTV development to full-functionality and identify talent within the community

April 2023-July 2023: #BUIDL to Full Functionality

Summary: Complete core MyxTV infrastructure.

  • Full functionality — #BUIDL MyxTV to full functionality according to community feedback; addition of proprietary streaming and analytics solutions

  • Marketing to established partners — Secure support from established pool of A-list Cxmmunity sponsors

  • Expand MyxTV marketplace to web3 — $MAGIC, Yuga ecosystem, GFAL (Trip Hawkins)

  • Coordinate marketing with activations — Including HBCU Esports League, Kickback with Riot Games, et al. (multiple sponsored activations per month)

August 2023-December 2023: $MYXXY On-Chain Tokenization

Summary: Bring $MYXXY rewards token on chain

  • Initialize $MYXXY tokenization — Users may begin trading $MYXXY for $MYX

  • Coordinate marketing with activations — Including HBCU Esports League, gaming camp sessions with KIPP and the Boys & Girls Club of America, et al. (multiple sponsored activations per month)

January 2024-January 2025

Summary: Expand MyxTV brand into the Myx character and metaverse

  • Series B funding round

  • Game development — Proprietary development of game properties to expand the Myx brand

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